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@MELISSAFLORIANOPHOTO

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Buisness

September 13, 2020

Coming from someone like me, I'm from a town with a population of 5,000+ people, where sometimes people don't want to pay fully for your services as there's someone else who offer's it cheaper. But there are many ways to attract your ideal clients, here's a few tips that helped me grow my business. 

1. Market to Larger Cities Nearby.
You might live in a small town, but that doesn't mean you can't pull in big-city business!

2. Build solid and genuine relationships within your industry.
Your ideal clientele could be similar, and you can refer one. another when we're booked. And if you can't fill your calendar, help others fill theirs. The goodness comes back to you and your competition grows into your community.

3. Focus on reaching the right people - Don't hustle to please everyone.
The truth is, your time and energy are infinite. Instead of asking what the people in your area want and are willing to pay, determine how you can appeal to a select audience of the right clients.

4. Don't lower your prices.
You just need to reach the people who value what you do and then make it worth every single penny. When you compete on price alone, you put yourself in a pool with hundreds of other photographers who are appealing to the price shoppers - Charge what you're worth, not what you think people will pay.

5.Don't let your location Limit you.
When people see that you're willing and excited to travel, they just might pay your travel expenses to book your services. Put out the vibes that you want to attract, show the work you do, and share your dreams.

6. Try to get published in Regional or Community Magazines.
Submit, send and go crazy! You never know where the opportunity could lead to if you did.

7. Get comfortable bragging on yourself.
I'm talking face to face, I think we tend to downplay what we do and shy away from shouting our dreams from the rooftop. " I am a photographer," tell them about the kind of photography you do, what you totally love about it and your plans. You can get so many referrals from people seeing how passionate and excited you get!

8. Make referrals a goal!
I'm talking in the sense of wowing clients. If you give them a good experience, they'll probably come back, but give them a WOW experience and they'll be back with all of their friends. Referrals can drive your business to success. 



Best way to grow your business in a small town

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